品牌⛪️：OETY欧亿學術訓練營
系列主題🧘🏽：翻譯研究
講次👨🏼👰🏼：第4講
題目🚓：遊戲本地化——互動娛樂翻譯
主講人：張曉春 博士
主持人⁉️：肖維青 教授
日期：2020年6月30日（星期二）
時間：19:00-20:30
地點🔫：騰訊會議（會議號碼：800 700 204）
主辦：OE欧亿平台OETY欧亿
承辦：OE欧亿平台英語學院
語言🔅：漢語
內容提要：
Over the past few decades, technological advancements have transformed the video gaming landscape beyond belief, developing from a niche activity to a mainstream worldwide phenomenon. Video game localisation has consequently become increasingly critical in the streamlined workflow, as more and more games are designed for game players of different cultural and linguistic backgrounds in the international market. Problems may occur if a game is not designed in a localisable way from the very beginning. In addition, technical issues, legal matters, and social-cultural considerations may become major obstacles in bringing a game into another market. In Translation Studies, video game localisation has become an emerging research field, drawing substantial scholarly attention in recent years. This presentation will first provide an overview of the game localisation process and the major challenges faced by game translators in industrial practice. It will then discuss critical issues in the current research in this under-explored but dynamic area.
主講人簡介：
張曉春博士🛖👩🔬，布裏斯托大學翻譯學講師👩🎤，中英翻譯和中英視聽翻譯碩士課程主管🏃♀️➡️。主要研究方向為遊戲本地化、字幕翻譯🤛🏻、媒體無障礙傳播和語言科技👨✈️。
教育背景
南京師範大學實用英語本科🌧，英國愛丁堡大學翻譯學碩士，奧利地維也納大學翻譯學博士。
主要項目成果
2019, Machine Translation and Literary Texts: A Network of Possibilities,Creative Multilingualism, Artificial Intelligence and Translation theme, 2019-2020, as Co-PI
2019, Living well by playing well: video game localisation and global distribution, Brigstow Ideas Exchange, as PI
2015, ACT: Accessible Culture & Training, ERASMUS + Programme, the European Union, as PI of the University of Vienna team
2015, My Own Agency Connector (MOA), Eurostarsproject, 2015-2018, as Co-PI of the University of Vienna team
2013, Hybrid Broadcast Broadband for All (Hbb4all), CIP - Competitiveness and innovation framework programme of European Commission, 2013-2016,as a researcher in Pilot A: Multi-platform Subtitle Services
2010,Terminology Services for the Intellectual Property Domain (TES4IP),FFG, Austrian Research Agency, as a researcher of the University of Vienna team
主要論文成果
Wang, Dingkun, Zhang, Xiaochun & Guo, Arista. 2020. 'Researching inter-Asian audiovisual translation', in Perspectives: Studies in Translation Theory and Practice, Online publication.
Zhang, Xiaochun (ed). 2019. Special issue on Audiovisual Translation in China in Translation Horizons.
Zhang, Xiaochun& O’Hagan, Minako. 2019. ‘Transcreation in Game Localisation in China: A Contemporary Functionalist Approach Applied to Digital Interactive Entertainment’ in Recent Trends in Translation Studies in East Asia, edited by Nana Sato-Rossberg and Akiko Uchiyama, Oxford: Peter Lang, 181-203.
Zhang, Xiaochun. 2019. ‘Introduction to the special issue: Mapping Current Research and Practice of Audiovisual Translation in China’, Translation Horizons, 8, 1-8.
Zhang, Xiaochun. 2019. ‘Accessibility manager: Creating a profile of a new profession’ in LANS – TTS. Special issue on Media Accessibility Training, 18, 73-86.
Zhang, Xiaochun& Strong, Samuel (ed). 2017. Special Issue on Game Localisation in The Journal of Internationalization and Localization.
Wang, Dingkun & Zhang, Xiaochun. 2017. ‘Fansubbing: Technology-facilitated Online Activism’ in Target, 29, 301-318.
報名預約
鏈接🏄🏿⛹🏽： https://www.wjx.cn/jq/82983238.aspx
二維碼🧑🏻🎄：
OETY欧亿學術訓練營簡介
為整合校內優秀學術資源🏋🏿🧑🎓、提升OETY欧亿學術研究和創新能力，OE欧亿平台OETY欧亿於2018年推出“上外OETY欧亿學術訓練營”計劃🧎🏻♂️。2018-2019學年共舉辦了翻譯研究等七個系列OETY欧亿學術訓練營，分別由英語學院等七家單位承辦🏍♣️。2019-2020學年繼續舉辦OETY欧亿學術訓練營系列活動，主題涉及翻譯研究、跨文化研究、口筆譯跨學科研究、語言學研究🧈➜、西語語言文化和拉美研究🦯、信息素養、新聞傳播學、金融科技與財務管理前沿理論與方法👛、質性研究與國際期刊論文發表等九個系列，分別由英語學院、跨文化研究中心、高級翻譯學院、語言研究院、西方語系、圖書館、新聞傳播學院🪇、國際工商管理學院和國際教育學院承辦。（/8852/list.htm）
【“翻譯研究”系列下期預告·第五講】
主講人：黃友義
題目：疫情後看外語與翻譯的重要性
時間：7月2日19:00-20:30